Campaign KL

1: Work on Engaging Material & Promote Discussion -Reaching out and engaging with your audience 2: Respond to People Directly Folks want to engage with you, but you have to engage them back.  3: Be Visual Take advantage of photos. 4: Show Transparency Remaining transparent allows people to actually know about your brand rather than knowing of it. 5: Add a Blog gives people a peek through the curtain.  6: Participate in the Experience show your willingness to network in a social atmosphere. 7: Have a Solid Identity you should be thinking about the business coming across as if an actual person is operating it. 8: Move Past the Product For branding purposes, it’s about appealing to a niche, not about selling to one. 9: Add a Personal Touch You can find a lot of personal data on sites like Facebook & LinkedIn, and you can target specific users. Taking the time to send someon...

Free pitching is a term used to describe the supply of design services without payment. Free pitching may be initiated by a customer who requests the provision of free services, or it may be initiated by a designer who provides free services in the hopes of later payment. Free pitching is condemned by professional design organisations around the world. Free pitching undermines the value of design services and destroys the professional standing of designers. Free pitching has many forms On the client side there are many ways, both obvious and disguised, in which designers are encouraged to provide their skills for free. In general a professional designer should avoid providing their skills for free except in genuine cases of charity or in competitions where there is no intent to avoid the purchase of professional services. On the designer side designers initiating free pitching as a marketing method is a very messy area. It is a continuum that ranges from the blatant to the apparently i...

Visual marketing is powerful because vivid images carry the potential to impart emotional impact. Marketing that connects on an emotional level is exceptionally effective. In fact, these days, if you are not telling the story of your business in images on Pinterest and Instagram … you are doing something wrong. These websites allow you the rare opportunity to take your customers behind the scenes. They give your brand an identity and make your company appear trustworthy. Many brands have seen remarkable returns from simply asking their customers to take pictures of themselves engaging in their product or service. These images provide social proof that your service is valuable, and most customers are happy to engage in these contests just for the chance to win an inexpensive prize. Visual marketing is so powerful that companies and universities are pouring large sums of money into programs that assess how people respond after viewing promotional material. In fact, corporations have...

销售的境界】 1 、 顾客要的不是便宜，要的是感觉占了便宜； 2 、不要与 顾客争论价格，要与顾客讨论价值； 3 、没有不 对的客户，只有不够好的服务； 4 、 卖什么不重要，重要的是怎么卖； 5 、没有最好的 产品，只有最合适的产品； 6 、没有 卖不出的货，只有卖不出货的人； 7 、成功不是因 为快，而是因为有方法。 【 销售之王乔 · 吉拉德的 经验】 1 、 为每一次与客人约会做好准备； 2 、常与 对你有帮助的人吃饭，不要只懂跟同事吃饭； 3 、穿着合适衣履； 4 、不抽烟，不 喷古龙水，不说低俗笑话； 5 、用心聆听； 6 、展示微笑； 7 、保持 乐观； 8 、 紧记 " 马上回电 " ； 9 、支持你所 卖的产品； 10 、从每一 项交易中学习。 【 优秀销售的六大特点】 1 、 80% 的 业绩来自 1-3 个核心客 户； 2 、跟客 户的关系非常深，总是跟客户在一起； 3 、会 专注于某个行业，对某一类客户了解非常深； 4 、会花几个月以上的 时间重点攻克一个客户； 5 、在圈子里很活 跃，总能得到第一手信息； 6 、在非工作 时间和客户在一起更多，因为更有效。 【 销售之道】 1 、生客 卖礼貌； 2 、熟客 卖热情； 3 、急客 卖时间； 4 、慢客 卖耐心； 5 、有 钱卖尊贵； 6 、没 钱卖实惠； 7 、 时髦卖时尚； 8 、 专业卖专业； 9 、豪客 卖仗义； 10 、小气 卖利益。 【 销售不跟踪，最终一场空！】美国专业营销人员协会报告显示： 80% 的 销售是在第 4 至 11 次跟踪后完成！ 如何做好跟踪与互 动 ? 1 、特殊的跟踪方式加深印象； 2 、 为互动找到漂亮借口； 3 、注意两次跟踪 间隔，建议 2 － 3 周； 4 、每次跟踪切勿流露出急切愿望； 5 、先 卖自己，再卖观念。 【 销售人员必须要会回答的问题】销售心理学中，站到客户的角度，客户都有以下几个疑问： 1 、你是 谁？ 2 、你要跟我介 绍什么？ 3 、你介 绍的产品和服务对我有什么好处？ 4 、如何 证明你介绍的是真实的？ 5 、 为什么我要跟你买？ 6 、 为什么我要现在跟你买？ 李嘉 诚谈销售 李嘉 诚曾经说过 “ 我一生最好的 经商锻炼是做推销员，这是我用 10 亿元也买不来的 ” 。 很多人一 谈...

第一章 人气决定 财气，会做人才能赚钱 1 ．吃 亏是福，生意人要大方一点 . 2 ．善 举带来人气，帮助别人就是帮助自己 . 3 ．胸 怀有多广，人气就有多旺 . 4 ．无德必无 财，尔虞我诈难长久 . 5 ．得人心者得天下，得人气者得 财气 . 6 ．先 赚人心后赚钱 . 7 ．坦 诚相见，才能心心相印 . 第二章 和气生 财，买卖不成人情在 . 1 ．万事以和 为贵，不要轻易与人翻脸 . 2 ．心平气和，做生意要有好心 态 . 3 ． 让一步换来和气，争一步惹来晦气 . 4 ．留条生路 给别人，留条财路给自己 . 5 ．气度就是 风度，不骄不躁才和谐 . 6 ．有 钱一起赚才是硬道理 . 7 ．和气生 财，风物长宜放眼量 . 8 ．和气才能生 财，竞争不是恶斗 . 第三章 少抖机灵，多 讲信誉 . 1 ．做人要 诚实，厚道一些不吃亏． 2 ．最好的担保人就是自己． 3 ． 诚信是立业之本 . 4 ． 骗人一时，不能骗人一世． 5 ．别拿自己的信誉开玩笑． 6 ． 诚实做人，诚信经商． 7 ． 讲诚信的人才能把事业做大． 8 ． 诚实是你最好的广告． 9 ． 骗子最终会被欺骗． 第四章 真情付出，才有回 报 1 ．有付出才有回 报． 2 ．尊重自己的 员工． 3 ．将心比心，多付出一点关 爱． 4 ．投之以桃， 报之以梨． 5 ． 对弱小者给予关怀和爱护． 6 ．最直接的感情投 资． 7 ．有所失必有所得． 第五章 做生意离不开人脉关系 1 ．人脉决定 财脉，左右逢源好赚钱． 2 ．累 积你的 “ 人脉存折 ” ． 3 ．良好的人 际关系带来意外的财富． 4 ．朋友多了好 办事，利用朋友做生意． 5 ．用别人的 “ 水 ” ， 浇自己的 “ 树 ” 6 ．多一个朋友就多一条 财路． 7 ．一个 篱笆三个桩，一个好汉三个帮． 8 ．放低身段， 结交挚友． 9 ．借助 贵人成大事． 10 ．做生意必 须先学会与人打交道． 11 ．有人脉就有机遇． 第六章 做人要精明，善于合作才能把生意做大 1 ． 单干干不长，独行行不远． 2 ．做人要大气，合作不忘双 赢． 3 ．有 钱大家赚，做人不要太贪心． 4 ．强强 联手会更强，商人自我发展的战略 . 5 ．合作是一门精深的人 际关系学 . 6 ．注重人品，学会 选择合作伙伴 . 7 ．真 诚是最好的合作态度 ....

How to Email Busy People (Without Being Annoying) If you want to get in touch with influential people (aka: BUSY people), you need to know how to email them. Despite the buzz around social media, far more people use email to communicate than any other online medium 1 , and business today still gets done over email,  not  through tweets. Today, I’m going to show you the elements of the PERFECT outreach email, and how you email busy people the  right  way in order to make things happen. You’ll also get  exact  scripts and email screenshots to journalists that landed me  big  features (worth 200,000+ hits). That said, let’s dig in! Why This is Important to Know Knowing how to write outreach emails might seem like a “no-brainer” or maybe even an unnecessary skill to have, but I can assure you the opposite, on both accounts. If you’re serious about networking and building your platform/personal brand, you MUST know how to email important peop...